To boost SEO, we create a YouTube channel for your business. Every video posted to your channel can be tagged and indexed, increasing the odds your brand name will appear in natural searches for keywords associated with your business. You might be thinking “Who would want to watch a video about what I sell?” Well, the answer is probably a lot of people, but they won’t want to watch “commercials” about your products on YouTube. Instead, people will appreciate informative or entertaining videos about your products that illustrate how to choose the ones for their needs, how to use or fix them, and what special features are available. But don’t stop there. Consider what other expertise you can offer beyond your products. Whatever business you’re in, you’re probably an expert at what you do, so share your knowledge.
If you sell women’s apparel, record videos showing how you choose your merchandise, interview local designers or even create how-to videos on coordinating outfits.
If you sell specialty cookies, record a few different videos about where you source your ingredients, how you bake your cookies, and how you package them for shipping.
If you sell wine, record videos of yourself opening, tasting and critiquing the different products you sell. Or, help viewers pair featured wines with seasonal meals.
With a bit of creative thinking, you can come up with some really interesting ideas that would be a perfect fit for a regular or even semi-regular video series.
This is a Video I made for a client using pics from their website
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